Casey is responsible for all aspects of corporate and product marketing for Monsoon Commerce. Casey was previously the VP of Product Strategy and Marketing at Webtrends, where he led the charge in moving a single-product company to broad portfolio of analytics, optimization, and social marketing solutions. Before joining Webtrends, Casey was SVP of Product Marketing for Epsilon, a leading marketing services provider. He also served as VP of Marketing for DoubleClick’s Abacus Division for five years. Casey received his MBA from Regis University with an emphasis in Marketing. He frequently speaks on the topics of B-to-B, digital, database, and social marketing at regional and national conferences. Recent presentations include:
- MonCon EAST “Facebook and Pinterest Marketing for Merchants” Philadelphia May 2012
- Webtrends Engage Keynote “Next Generation of Digital Analytics”; London, Dec 2010; San Francisco, Mar 2011; Frankfurt, Apr 2011, Sydney AUS, Jun 2011
- Socialize “Buzz is for Bees: Social Media ROI in 3 Steps” NYC, Apr 2011
- OMMA Global “Marketing Attribution: Challenges and Success” NYC, Mar 2011
- Webtrends Engage Keynote “The Coming Wave of Optimization” New Orleans, Feb 2010
- OMMA Metrics “ROI Across Multiple Channels: What Works and What Doesn’t for Multichannel Measurement” San Francisco, Jul 2010
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