The Power of Cross-Channel Advertising for Large Brands

27 Aug 2016
2:30 pm - 3:30 pm
Olympic I, 3rd Floor

The Power of Cross-Channel Advertising for Large Brands

In the past, using just one online selling platform was the best choice to advertise a business. These times are long over. The challenge now is to connect advertising campaigns from different channels, such as Google AdWords and Facebook, to maximize synergies and increase sales. This presentation shows how to leverage the efforts on more than one advertising platform and significantly scale up conversions for large brands.

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