Bernie founded one of the first successful private label brands focused on Amazon and FBA, Plugable Technologies. Plugable was mentioned in Amazon’s annual shareholder letter this year, and in Amazon’s “Stories of Entrepreneurship”. The tools Plugable built for success internationally are now being offered by EfficientEra.com. Wired’s Plugable article said “Thanks to Amazon, tiny sellers can now reach across the globe”(2). Bernie will share his experiences expanding from Amazon.com to Europe and Asia, and his top keys to success and pitfalls to avoid.