Questions?Frequently Asked Questions

How can I keep up with Conference news?

First, check this website frequently. All news, agendas, questions, answers and other additional information will be posted as soon as it is determined. Of course if you have questions or ideas, please feel free to contact us.

Is SCOE organized by Amazon?

SCOE is an independent organization, not owned in whole or in part by Amazon.com, eBay.com, Buy.com, or other similar marketplaces. Information found on this site is not intended to represent an exchange of endorsements or certifications by individuals or organizations mentioned on this website. Information and ideas offered by session leaders and other participants represent private opinions not necessarily endorsed by SCOE.

I’ve heard this conference is just for booksellers. I sell on Amazon but I don’t sell books. Would I still benefit from attending?

SCOE is for all online sellers who use Amazon as a sales platform or who want to, no matter what their inventory. Last year, approximately 1/2 of our seller attendees were from the Consumer Products (non-media) segment, and rich content was created and delivered just for them. This year we plan to invite Amazon category managers from several different product categories to address the specific concerns and ideas of Consumer Products sellers.

When is Amazon Day?

All Amazonians are welcome to participate in this year’s event, but Amazon Day has not been scheduled for this year’s event. We have made a strong commitment to bringing in exceptional speakers to lead workshops and seminars that help you increase your sales on Amazon, Sears, Buy.com, eBay, and more. Look at our new line up of content-rich sessions to see our emphasis on handing you the keys to online sales success.

Do I have to stay at the Marriott?

The Seattle Airport Marriott is highly recommended for Conference attendees, but not mandatory. Most attendees will find that the Marriott makes sense for them. The affordable per night room rate, the full-service business class facility and the convenience of being right in the middle of the conference action makes the Marriott the logical choice. We believe that you’ll find the value and convenience to be very inviting. If you plan to stay at the Marriott, please book early. The rooms at this special rate do sell out.

Is there a dress code?

There is no formal dress code for the Conference. However, most people wear business casual. So for men, think chino pants and short-sleeved button down shirts. For women, nice pants and tops or casual dresses are fine.

Can I register and pay for part of the event?

While you may choose to attend just parts of the weekend, you’ll need to register and pay for the entire event if you wish to attend any parts of it.

Do I need to rent a car if I fly in?

No. The Marriott provides a free shuttle going to and from the airport. If you wish, there is also a shuttle that will take you to a nearby shopping mall, or to Downtown Seattle. However, if you do rent a car, we have negotiated a daily fee of $8 parking fee per day for our attendees for parking at the Marriott. This is less than half the regular rate.

Do Amazon executives attend other similar events?

We are very fortunate to have had such rich attendance and participation from Amazonians. In the past, they have always put many hours into preparing their presentations for the Conference, and have given up weekend times with their families to make your Conference experience really great. We have an exciting list of speakers and topics this year, but we were unable to schedule Amazon executives for the 2012 event.

Will There be a tour of Amazon’s new HQ?

In years past, we have gone up to Amazon’s location on the last day of this conference. Even when this happened, we didn’t receive a tour. We were escorted up to a conference room on an upper floor and provided with lunch, while a panel answered attendee questions. Since then, we’ve grown to a group too large to descend upon a building full of workers without becoming a distraction to them.

Can I bring my family?

Seattle is at its best in July and there is a lot to enjoy. If you have non-attendee family members who want to come along to sightsee, shop and explore the city, of course they are welcome to do so. There is no cost for them to just come along for the ride. However, if they want to attend any of the actual Conference sessions or share meals with you at the conference, they must pay and register as an attendee. And please, no kids at the Conference sessions.

Why do we continue to hold SCOE at the Seattle Airport Marriott?

When an event at this level of complexity is planned, it helps to know that a reliable top-notch organization has your back. If we decided to allow SCOE to continue to expand at its current rate of growth, we’d outgrow the Marriott in 2012. However, we’ve made the choice to cap this event at 400 attendees, so that all attendees will still be able to have face to face conversations with Amazon staff. If you have comments or suggestions for the Marriott, a staff member will be on hand at the Monday Debriefing Brunch to hear you.