Sellers’ Conference for Online Entrepreneurs 2012

Click here to register for SCOE 2012When: Sat, Sept 29 - Mon, Oct 1
Where: Seattle Airport Marriott

Online Sellers: Learn how to grow your retail business online. Network with other sellers like yourself. Find vendors with products and services targeted specifically at helping you increase your sales at,,,, and other third-party selling platforms. SCOE is ideal for eCommerce merchants at all levels.

Sponsors: General registration for sponsors is now available. Visit our sponsor registration page for more information.

SCOE 2012 is the premier e-commerce conference for online merchants at, eBay,, Sears Marketplace, and other third-party selling platforms. Our goal is to help you increase your sales on Amazon and everywhere else you sell.
Choose between two registration options:

    • Full Event Pass: Includes all sessions and exhibits, plus hosted networking opportunities with other sellers.
    • Educational Event Pass: Includes all educational sessions and sponsor exhibits at our main venue.

Click here to register for SCOE 2012

The Agenda for SCOE 2012 is not final yet. We have included a general outline of each day’s sessions. Please use this information when making your flight and hotel reservations.
SCOE 2012 Sample Agenda

  • Friday, Sept 28 
  • 6 - 8 pm: Early check-in with hosted networking session (optional)
  • Saturday, Sept 29
  • 7 - 9 am: Regular check-in
  • 9 - 11 am: General welcome and educational sessions
    • Novice and Advanced Tracks on FBA, Webstore, and Amazon metrics
  • 11 am - 12 pm: Lunch service provided
  • 12 - 3 pm: Sponsor introductions and category breakout sessions:
    • Media, Non-media, Marketplace & Seller Central
  • 3 - 8 pm: Free time
  • 8 - 10 pm: Hosted networking session with Sponsors (optional)
  • Sunday, Sept 30
  • 9 - 11 am: Morning welcome and training sessions
    • Expanding to Multiple Marketplaces
    • Integrated Multi-channel Management
    • Incorporating Online Sales Management with Brick and Mortar Sales
  • 11 am - 12 pm: Lunch service provided
  • 12 - 5 pm: Keynote and educational workshops
    • Selling Stuff that Everybody Wants: How to Identify and Respond to Market Trends with Lisa Suttora
    • Importing Products for Sale in the US
    • Expanding to International Sales
  • 5 - 7 pm: Free time
  • 7 - 11 pm: Hosted networking session (optional)
  • Monday, Oct 1
  • 9 - 11 am: Morning welcome and featured presentations
    • E-Commerce and business tax law
    • Streamlined fulfillment management
  • 11 am - 12 pm: Lunch service provided
  • 12 - 3 pm: Strategic seminars and panel discussion with closing remarks
    • Prizes and awards

Click here to register for SCOE 2012

SCOE 2012

September 29 – October 1

Early Bird Registration $494 May 21 – June 30
July Registration $569 July 1 – July 31
August Registration $644 August 1 – August 31
September Registration $719 September 1 – September 27
Late Registration $899 September 28

Click here to register for SCOE 2012

We encourage you to make your travel arrangements immediately after you register for SCOE 2012.

  • Lodging: SCOE participants are eligible to reserve room at the Seattle Airport Marriott for only $109 per night. Use code SELSELA to earn your discount.
  • Transportation: The venue is located only a few minutes away from the airport. Book your flight early to get the best airfare. If you book a room at the Marriott, you probably will not need to rent a car. The Marriott provides a free shuttle between the airport and the hotel. Seattle’s light rail system offers fast and easy transport from the hotel area to downtown. If any off-site sessions are held, SCOE will arrange for a group shuttle that would be included in your registration fee.
  • Parking: If you drive to the educational sessions, please take advantage of the discounted hotel parking that will be available for registered participants.

Click here to register for SCOE 2012

Any amount you pay prior to June 30 is considered a deposit against the full registration price. This amount is fully refundable up to 90 days before check-in. If you must change or cancel your registration, send an email to [email protected]. We will respond to confirm change or cancellation. You may request to transfer your registration to another participant at any time without penalty. If you cancel your registration, we will issue a prorated refund based on the date we receive your cancellation request.

Prorated refund schedule
By June 30 100% refund
July 1 - July 30 75% refund
July 31 - August 29 50% refund
After August 29 No refund

Click here to register for SCOE 2012