No matter where your store ‘lives’, you need to track what’s generating revenue and what’s not. That data helps you: Manage paid advertising, like pay-per-click See how individual channels and products perform Measure cost per acquisition Tracking those conversions may seem obvious: Go into Google Analytics (or whatever tool you use), click ‘conversions’ and see... Read More
The Latest News Thanks to That Kat for keeping us up to date on this important issue. You took your pictures, created your listings and to you – everything is looking good. There’s just one small problem, no one is buying anything and your store looks like a ghost town. What’s going on? In most... Read More
The Latest News Thanks to That Kat for keeping us up to date on this important issue. Whether you own a brick-and-mortar store or simply want to make a little extra money, selling online is definitely the way to go if you want to increase your revenue stream. Interestingly, while selling on your own website... Read More
The Latest News Thanks to That Kat for keeping us up to date on this important issue. In last week’s column, we talked about some of the wrong ways to engage in “private labeling” on eBay, Amazon and other e-commerce websites – buying someone else’s merchandise (legally) and reselling it online at a significantly... Read More
The Latest News Thanks to That Kat for keeping us up to date on this important issue. If you’re a member of any Facebook groups or egroups for online selling, then you no doubt have seen the acronym BOLO being thrown about here and there. If you watch a lot of cop shows on television,... Read More
“Several friends and I are setting up a local charity to help recent college graduates pay off their student loans. We also intend to lobby our state government to pass laws allowing banks to forgive student loans. We filed with the IRS for tax-exempt status under Section 501(c)(3) of the Internal Revenue Code, but... Read More
The Internet has become an integral part of many people’s lives. These days, it doesn’t just provide information, it’s become one of the primary means for people to connect and engage in conversation. Social media has made it easier for us to socialize with each other in the comforts of our own homes. Whether you’re... Read More
Let’s face it. With social media on the rise, having a social commerce marketing plan has become a necessity for many businesses. Marketers need to rise to the challenge of being seen and known online. But with so much competition, how does a business set itself apart in the distraction filled ecommerce world? Most business... Read More
We know that 80% of sales go through the Buy Box, but why is this so? What is it about the Buy Box that causes the majority of Amazon customers to purchase through it, and the majority of sellers to do everything in their power to win it? Let’s get it straight. On Amazon, there... Read More
Mark Faggiano is the founder and CEO of TaxJar, a service built to make sales tax compliance easier for multi-channel ecommerce sellers. Any FBA seller knows the hassle of sales tax. You register for a sales tax permit in your state – as well as any other states where you have sales tax nexus – and... Read More