Sellers Conference for Online Entrepreneurs
Stack your WhatDoISell discount of $175 on top of your $75 early bird discount and save a total of $250 off regular registration. Meet Lisa Suttora of WhatDoISell.com live and in person at SCOE 2013.
*SCOE is an independent organization not directly affiliated with WhatDoISell.com.
Today’s Special: Stack your $75 “GoSCOE75″ discount on top of your early registration discount!
eBay is lowering fees for smaller sellers, hoping to capture marketshare in commissions from Amazon. eBay has removed listing fees for the first 50 products listed each month. http://pages.ebay.com/help/sell/fees.html#if_auction What they could really benefit from is a redefined position in front of potential customers. If eBay can attract high-quality customers and help sellers turn a decent profit, sellers will continue to list products there no matter what Amazon does with its fees.
From a customer experience standpoint, the biggest difference between Amazon and eBay is still that customers tend to see Amazon as a place to SHOP for NEW items. Amazon’s listing structure is focused on providing a great experience for shoppers. First, they enhanced their product pages with tons of valuable information in the form of high quality product copy and customer reviews. Then, they put a lot of (painful) effort into getting as many listings as possible onto a single product page, which prompted sellers to price more competitively. Finally, they got aggressive against unprofessional sellers that shipped late or inaccurately described their products. These efforts combined to provide a better shopping experience that attracted more shoppers, which in turn, attracted more sellers. Amazon’s strategy is very effective for selling items that are brand new or that, like books, tend to retain most of their resell value after being gently used over time.
eBay’s place in the online market has changed. For years, eBay was THE exciting place to find new merchandise, but then Amazon’s new and improved customer experience strategy won over shoppers. eBay used to have a decent customer base of auction gamblers who loved the excitement of bidding and winning all sort of items. Since then, certain auction sites like UBid struck gold by charging bidding fees to gamblers looking for penny auctions. With Etsy taking over the handmade and bespoke audience, eBay’s vast sea of customers is rapidly shrinking. Where eBay really has the potential to outperform Amazon is in curating rare and collectible items. Amazon’s listing structure is less than ideal for this type of merchandise, and eBay, by developing a strategy around one of its own strong points, could capitalize here.
Even if eBay doesn’t target its marketplace at a specific kind of shopper, marketplace sellers can. For sellers, knowing what to sell is important, but the most profitable sellers pay attention to which items bring in the most profit across several different platforms and develop a listing strategy around multichannel profitability. If you’re interested in learning how data-driven merchandising can improve your bottom line, register for SCOE2013 and meet up with Kat Simpson for a one-on-one conversation.
SellerEngine provides cutting-edge software and professional services to Amazon sellers.
Founded in 2002 by Ioan Mitrea, SellerEngine is a place where collaboration, community and diversity are celebrated. Today, SellerEngine is home to passionate musicians, winemakers and champion table tennis players. All together, they’re a friendly, knowledgeable and worldly group, representing 10 nationalities, speaking 14 languages and working in 3 countries.
SellerEngine provides solutions that fit the needs of all sellers, including:
Profit Bandit - The leading scanning, scouting and sourcing app for Amazon sellers. Make money with your phone! Available for iOS and Android.
SellerEngine Plus - Repricing and FBA shipment management for Amazon sellers. Print labels, manage FBA shipments and reprice your listings, all in one place.
Sellery - Dynamically manage and reprice your inventory on all Amazon venues using the information that matters to you. Sellery lives in the cloud and works around the clock, so you don’t have to.
Services - For everything that software can’t do. SellerEngine Services is the human touch you need to overcome the challenges of selling on Amazon. From help with international expansion and global shipping to custom coaching packages and inventory analysis, SellerEngine Services has you covered.
Meet the SellerEngine team live an in person at SCOE 2013. As a special gift from SellerEngine, you can save $75 off the current registration rate when you use promo code SELLERENGINE at checkout.
*SCOE is an independent organization not directly affiliated with SellerEngine.
Stack your ScanPower discount of $175 on top of your $75 early bird discount and save a total of $250 off regular registration. Meet Chris Green and the ScanPower team live and in person at SCOE 2013.
*SCOE is an independent organization not directly affiliated with ScanPower.
Promote Your Product Listings with Amazon Sponsored Products to Help Drive Your Success on Amazon
Sponsored Products is an advertising program that helps you promote the products you list on Amazon.com. Target shoppers on Amazon with keyword-targeted ads and help drive more traffic to your listings.
Learn about the benefits of Sponsored Products and how it can help you grow your business on Amazon. The Sponsored Products session will cover the following topics:
Meet Sponsored Products team members live and in person at SCOE 2013.
*SCOE is an independent organization not directly affiliated with Amazon.
Casey is responsible for all aspects of corporate and product marketing for Monsoon Commerce. Casey was previously the VP of Product Strategy and Marketing at Webtrends, where he led the charge in moving a single-product company to broad portfolio of analytics, optimization, and social marketing solutions. Before joining Webtrends, Casey was SVP of Product Marketing for Epsilon, a leading marketing services provider. He also served as VP of Marketing for DoubleClick’s Abacus Division for five years. Casey received his MBA from Regis University with an emphasis in Marketing. He frequently speaks on the topics of B-to-B, digital, database, and social marketing at regional and national conferences. Recent presentations include:
Session Leader: Gary Marshall
An overview of the legal issues you need to be aware of as an on-line seller. I will start with the basics, including what form of business entity you should be and why and where to register that entity, and a review of the Amazon and eBay seller agreements. Then I will cover a number of other important legal issues facing the on-line seller. Your business touches upon many different areas of law. Most of them are technology related. The law is constantly changing as it tries to keep up with the changes in technology. There will be ample time for questions so please come prepared with your questions.
Paul Grey
World Wide Access
Paul Grey is the founder of World Wide Access which sells New Zealand products online in the United States with particular expertise in selling with Amazon.
The company has introduced thousands of international products to the Amazon catalog that were previously unavailable to American customers. It has regularly propelled unranked newcomer products to Amazon category bestseller status.
World Wide Access is the first international business to sell on Amazon China. World Wide Access also sells with Amazon in Canada, the United Kingdom, Europe, and Japan and was named Exporter of the Year in 2011 by the American Chamber of Commerce in New Zealand.
Paul Grey’s background is software development, and it is software technology that underpins the World Wide Access business. He is expert at working with Amazon sales data and his World Wide Access team has developed the OrderPipe mobile sales dashboard, used by e-commerce businesses worldwide to track their sales real-time on their smartphones and iPads.
Prior to establishing World Wide Access, Paul Grey was Chief Technology Officer and co-founder of Peace Software, which grew to be New Zealand’s largest software company. During his career with Peace Software he was based in the United States and spoke at international utility and technology conferences around the world.
Paul Grey resides in New Zealand. He holds Science and Commerce degrees from the University of Auckland.
Lisa Suttora,
Product Sourcing Expert
Lisa Suttora is an ecommerce marketing strategist who helps online merchants to clearly define the right product line and marketing strategies for business expansion.
Since 2004, as Founder and CEO of WhatDoISell.com and Lisa Suttora Int’l., Lisa has worked with entrepreneurs in seven countries and over 2500 niche markets to build thriving online stores.
Lisa’s eye for innovation and trends, combined with strategic focus have earned her frequent guest spots on radio, in print publications, and on stage at industry conferences.
Sourcing products that are in-demand and knowing how to get those products found online are the cornerstones of every successful ecommerce business, and you can always count on Lisa to have her finger on the pulse of what works now!
With her straight-talk and inspirational appeal, Lisa brings a fresh approach to the topic of what to sell and how to sell it online.
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