Leveraging Pricing Engine Capabilities to Grow your E-commerce Sales

Session Leader: Casey Carey

Merchants selling on marketplaces such as Amazon and eBay know that monitoring and adjusting
product pricing is crucial to beating out the competition. However, manually adjusting prices is often
a cumbersome, time-consuming, and resource-heavy task. Because pricing engines automate this
process, help merchants stay competitive in the crowded e-commerce space, and meet their margins,
they are quickly becoming an essential element of a robust e-commerce strategy. In this informative
session, we will walk merchants through the basics of how pricing engines work, what to look for in a
solution, best practices, and tips and tricks.

Casey Carey

Casey is responsible for all aspects of corporate and product marketing for Monsoon Commerce. Casey was previously the VP of Product Strategy and Marketing at Webtrends, where he led the charge in moving a single-product company to broad portfolio of analytics, optimization, and social marketing solutions. Before joining Webtrends, Casey was SVP of Product Marketing for Epsilon, a leading marketing services provider. He also served as VP of Marketing for DoubleClick’s Abacus Division for five years. Casey received his MBA from Regis University with an emphasis in Marketing. He frequently speaks on the topics of B-to-B, digital, database, and social marketing at regional and national conferences. Recent presentations include:

  • MonCon EAST “Facebook and Pinterest Marketing for Merchants” Philadelphia May 2012
  • Webtrends Engage Keynote “Next Generation of Digital Analytics”; London, Dec 2010; San Francisco, Mar 2011; Frankfurt, Apr 2011, Sydney AUS, Jun 2011
  • Socialize “Buzz is for Bees: Social Media ROI in 3 Steps” NYC, Apr 2011
  • OMMA Global “Marketing Attribution: Challenges and Success” NYC, Mar 2011
  • Webtrends Engage Keynote “The Coming Wave of Optimization” New Orleans, Feb 2010
  • OMMA Metrics “ROI Across Multiple Channels: What Works and What Doesn’t for Multichannel Measurement” San Francisco, Jul 2010

Recipe for Success

Session Leader: Sam Wheeler

Sam Wheeler of Kabbage, Inc. will share an eCommerce “Recipe for Success.”  eCommerce is an increasingly important piece of the economy, and it is crucial that merchants and vendors understand the tools at their disposal.  These tools include both working capital at your fingertips, and also an element of fun!  Much of this insight will come from Sam’s 18 years in web-based solutions, most recently with Amazon.com and Kabbage, Inc.  Kabbage is a US-based company providing working capital to online merchants in 7 minutes or less. 

Kate and Mike

Kate and Mike

Kate and Mike

Kate and Mike are members of SellerEngine’s dedicated Help Team. Based out of Portland, Oregon, they coach, support and learn from Amazon sellers around the world. Kate and Mike make sure that SellerEngine’s software has the features that end-users care about. Together they look forward to connecting Amazon sellers with the software and services they need to succeed.

When they’re not working, Kate and Mike enjoy fighting crime in the fair city of Portland, Oregon. Kate fronts a female led indie pop band and cuts a mean rug on the dance floor and glass bottles in her workshop. She also loves Adam Lambert. A lot. Mike is a collector of books, furniture, oddities and good times. He was raised in the Midwest but has called the Pacific Northwest home for the past 10 years.

Anne Farson

Anne is an employee of the USPS.

Ian Lurie

Ian Lurie

Ian Lurie

Ian Lurie

Ian Lurie is one of the world’s top experts on internet, search and social media marketing. He is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including search, social and analytics services, since 1995.

He co-published Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He also wrote Conversation Marketing: Internet Marketing Strategies. In addition, he writes regularly for the Portent Blog.

Ian has spoken at various marketing conferences, including Ad::Tech, Search Engine Strategies (SES), Search Marketing Expo (SMX), MozCon, Blogworld and Pubcon. He brings humor, deep insight and actionable advice to every event.

E-commerce Tough Love: A Live Web Clinic

Session Leader: Ian Lurie

Conversions got you down? Can’t figure out why you’re not selling more? Bring your web site, and your questions, to this session. Internet marketing pro Ian Lurie will review three sites (five if we have 90 minutes) and provide clear, actionable lessons that everyone can use.

If you’d like your site reviewed, please submit the address in advance.

Legal Issues for On-line Sellers

Session Leader: Gary Marshall

An overview of the legal issues you need to be aware of as an on-line seller. I will start with the basics, including what form of business entity you should be and why and where to register that entity, and a review of the Amazon and eBay seller agreements. Then I will cover a number of other important legal issues facing the on-line seller. Your business touches upon many different areas of law. Most of them are technology related. The law is constantly changing as it tries to keep up with the changes in technology. There will be ample time for questions so please come prepared with your questions.

Gary Marshall, Attorney at Law

Gary Marshall, Attorney at Law
Gary Marshall, Attorney at Law

Gary Marshall, Attorney at Law

Gary Marshall enjoys working with creative people including entrepreneurs, small business owners, people who create new technology, and artists. He brings over twenty-five years of experience in business and technology law and litigation, including computer law, Internet law, and art and entertainment law together in one practice.

Prior Legal Experience

  • Treece, Richdale, Malone, Corning & Abbott, Seattle, 1988-1993
  • Cartano, Botzer Larson & Birkholz, Seattle, 1985-1987

Select Other Prior Experience

  • Law Clerk, Hemenway and Barnes, Boston, Massachusetts, Summer 1984
  • Law Clerk, National Semiconductor, Santa Clara, California, Summer 1983
  • Technical Marketing Assistant, FAFCO (a solar energy company), Menlo Park, CA Summer/Fall 1982
  • Federal Energy Budget Analyst, Congressional Budget Office, U.S. Congress, 1980-1981
  • Energy Economist, Leasing Policy Development Office, U.S. Department of Energy, 1979-1980
  • Economic Analyst, Jack Faucett Associates (a consulting firm), Chevy Chase, MD 1977-1979
  • Transportation Economics Analyst, M.I.T. Department of Urban Studies, Boston, MA 1974-1977 (part time)
  • Computer Graphics Programmer, M.I.T. Architecture Lab (predecessor to the M.I.T. Media Lab), 1975-1977 (part-time)

Publications and Presentations

  • Frequent lecturer at Continuing Legal Education Seminars (CLE’s), writer’s conferences, arts organizations, and business and computer groups.


  • Stanford University, Stanford, California, 1981-1985, Law Degree (J.D.)
  • Master of Business Administration (M.B.A.)
  • Massachusetts Institute of Technology, Cambridge, MA., 1972-1977
  • Bachelor of Science, Mathematics
  • Bachelor of Science, Urban Studies
  • Master of City Planning (M.C.P.)

Memberships and Activities

  • Washington State Bar Association
  • Member of the Executive Committee: Intellectual Property Law Section
    (2006 to present)
  • U.S. District Court, Western District of Washington
  • King County Bar Association
  • Board of Directors, Pacific Northwest Writers Association, 1989 to 1999
  • Board of Directors, Washington Lawyers for the Arts, 1990 to 1998;
    President from 1993 to 1997
  • Board of Directors, Northwest Playwrights Guild, 1986 to 1990

Make More Dollars by Making Sense of Amazon Data

Session Leader: Paul Grey

Sales data is the lifeblood of a growing e-commerce business. Amazon provides its merchants rich sales data in a variety of forms. Which is the most useful? Which is the easiest to get? How can it be used? And is it really as good as it seems at first glance?

This presentation will share the experience of a business selling with Amazon in seven countries, including selling with FBA in the United States for four years. It will include examples of how Amazon sales data is being accessed and what can be done with it, and it will reveal tips, tricks, and traps.

Topics covered will include:

  • What are the best sources of sales data for Amazon merchants?
  • What sales data should a merchant want?
  • Does Amazon provide it?
  • What sales metrics really are useful?
  • Practical examples of how merchants can utilize Amazon sales data, such as:
    • real time sales dashboards
    • product sales velocity calculation as input to inventory replenishment planning
    • product sales analysis including growth and seasonality
  • Identify your best products, brands, categories and customers.
  • What’s wrong with some of the sales data Amazon provides
  • How to avoid common mistakes.

Followed by a Q&A on Amazon reports and data downloads, where delegates can get their questions answered taking advantage of a software engineering team’s four years experience working with Amazon sales and FBA reports, data downloads and APIs.

This seminar is for advanced sellers who are already familiar with the mechanics of Amazon reports. If you are relatively new to Amazon reports, you should attend our other session on Amazon data reports before attending this session.