Session Leader: Jon Jessup
This session will cover five key CRM concepts:
- Consolidate and streamline customer communications
- Leverage an Intelligent Knowledgebase
- Optimize Your RMA Process
- Analyze Data Efficiently and Effectively
- Do Targeted Email Marketing
Come to this session and learn how to:
- Take Control of your Customer Service: Analyze customer communications, centralize information, consistently provide high-quality customer service
- Leverage a Knowledgebase: Use a collection of frequently asked questions to provide solutions for your customers
- Embrace & Streamline the RMA Process: Make returns easy and customers won’t hesitate to buy from you
- Use Data to Your Advantage: Find out what your customers really want to know and use this information to increase your online sales and reduce your customer service operating costs
- Do Targeted Email Marketing: Keep in touch with your customers and send emails with content that will bring them back to your store