WhatDoISell.com has arranged for you to receive this special offer

Stack your WhatDoISell discount of $175 on top of your $75 early bird discount and save a total of $250 off regular registration. Meet Lisa Suttora of WhatDoISell.com live and in person at SCOE 2013.

SCOE 2013

Description:

Thursday, May 30 - Saturday, June 1

 

What's Included in Your Registration?

· Private 1-on-1 session with Amazon Seller Support, MWS, or Sponsored Products

· Single-seat reservation for all educational sessions

· Entry to the exhibit hall

· Lunch

· Printed learning materials

· Hosted networking opportunities

 

Reserve your seat today

Start Date: May 30, 2013
End Date: June 1, 2013

Start Time:7:00 am
End Time: 1:00 pm

Price: $719.00

Registration Details

Individual Information

Contact Information

Seller Profile

Your responses will help us match you with similar sellers in our breakout sessions.

*SCOE is an independent organization not directly affiliated with WhatDoISell.com.

Save $100 Off Your Registration for SCOE 2013

Today’s Special: Stack your $100 “GoSCOE” discount on top of your early registration discount and save $175 off the regular rate.

SCOE 2013

Description:

Thursday, May 30 - Saturday, June 1

 

What's Included in Your Registration?

· Private 1-on-1 session with Amazon Seller Support, MWS, or Sponsored Products

· Single-seat reservation for all educational sessions

· Entry to the exhibit hall

· Lunch

· Printed learning materials

· Hosted networking opportunities

 

Reserve your seat today

Start Date: May 30, 2013
End Date: June 1, 2013

Start Time:7:00 am
End Time: 1:00 pm

Price: $719.00

Registration Details

Individual Information

Contact Information

Seller Profile

Your responses will help us match you with similar sellers in our breakout sessions.

eBay’s New Fees: A Win for Micro Sellers

eBay is lowering fees for smaller sellers, hoping to capture marketshare in commissions from Amazon. eBay has removed listing fees for the first 50 products listed each month. http://pages.ebay.com/help/sell/fees.html#if_auction What they could really benefit from is a redefined position in front of potential customers. If eBay can attract high-quality customers and help sellers turn a decent profit, sellers will continue to list products there no matter what Amazon does with its fees.

From a customer experience standpoint, the biggest difference between Amazon and eBay is still that customers tend to see Amazon as a place to SHOP for NEW items. Amazon’s listing structure is focused on providing a great experience for shoppers. First, they enhanced their product pages with tons of valuable information in the form of high quality product copy and customer reviews. Then, they put a lot of (painful) effort into getting as many listings as possible onto a single product page, which prompted sellers to price more competitively. Finally, they got aggressive against unprofessional sellers that shipped late or inaccurately described their products. These efforts combined to provide a better shopping experience that attracted more shoppers, which in turn, attracted more sellers. Amazon’s strategy is very effective for selling items that are brand new or that, like books, tend to retain most of their resell value after being gently used over time.

eBay’s place in the online market has changed. For years, eBay was THE exciting place to find new merchandise, but then Amazon’s new and improved customer experience strategy won over shoppers. eBay used to have a decent customer base of auction gamblers who loved the excitement of bidding and winning all sort of items. Since then, certain auction sites like UBid struck gold by charging bidding fees to gamblers looking for penny auctions. With Etsy taking over the handmade and bespoke audience, eBay’s vast sea of customers is rapidly shrinking. Where eBay really has the potential to outperform Amazon is in curating rare and collectible items. Amazon’s listing structure is less than ideal for this type of merchandise, and eBay, by developing a strategy around one of its own strong points, could capitalize here.

Even if eBay doesn’t target its marketplace at a specific kind of shopper, marketplace sellers can. For sellers, knowing what to sell is important, but the most profitable sellers pay attention to which items bring in the most profit across several different platforms and develop a listing strategy around multichannel profitability. If you’re interested in learning how data-driven merchandising can improve your bottom line, register for SCOE2013 and meet up with Kat Simpson for a one-on-one conversation.

SCOE 2013: Amazonians @ SCOE and Other Cool Stuff

Amazonians @SCOESeattle

Photo of Dennis Glavin

Dennis Glavin

Principal Product Manager, Amazon

As principle product manager at Amazon, Dennis Glavin leads the Sponsored Products business. An established leader in launching new businesses, He has previously held leadership roles in product management and marketing in digital advertising and mobile experiences at Microsoft, Motorola and other entrepreneurial technology companies. For entrepreneurs looking to take their business to the next level, be sure to ask questions after the presentation. Fans of Amazon Sponsored Products are welcome to take advantage of their “SPONSOREDPRODUCTS” coupon code to save $75 off registration for SCOE 2013.

Other Cool Stuff

Wanna know who else is coming to SCOE? Find out on your official agenda at scoe.biz/scoe-2013-agenda. You can also create a personalized schedule to keep track of your favorite sessions.

We are cautiously exploring expanded use of social media and videography at SCOE 2013. This is something we haven’t emphasized in the past, but last year, several participants expressed interest in doing. We’d love to hear your thoughts on the matter.

Does social media help participants form lasting connection at events or is it just a distraction from the face-to-face experience? — OR — Die-hard YouTubers and Camera Shy folks, let us know whether effective use of video improves a business conference.

Please tell us what you think.

SellerEngine

SellerEngine provides cutting-edge software and professional services to Amazon sellers.

Founded in 2002 by Ioan Mitrea, SellerEngine is a place where collaboration, community and diversity are celebrated. Today, SellerEngine is home to passionate musicians, winemakers and champion table tennis players. All together, they’re a friendly, knowledgeable and worldly group, representing 10 nationalities, speaking 14 languages and working in 3 countries.

SellerEngine provides solutions that fit the needs of all sellers, including:

Profit Bandit - The leading scanning, scouting and sourcing app for Amazon sellers. Make money with your phone! Available for iOS and Android.

SellerEngine Plus - Repricing and FBA shipment management for Amazon sellers. Print labels, manage FBA shipments and reprice your listings, all in one place.

Sellery - Dynamically manage and reprice your inventory on all Amazon venues using the information that matters to you. Sellery lives in the cloud and works around the clock, so you don’t have to.

Services - For everything that software can’t do. SellerEngine Services is the human touch you need to overcome the challenges of selling on Amazon. From help with international expansion and global shipping to custom coaching packages and inventory analysis, SellerEngine Services has you covered.

Meet the SellerEngine team live an in person at SCOE 2013. As a special gift from SellerEngine, you can  save $75 off the current registration rate when you use promo code SELLERENGINE at checkout.

 

SCOE 2013

Description:

Thursday, May 30 - Saturday, June 1

 

What's Included in Your Registration?

· Private 1-on-1 session with Amazon Seller Support, MWS, or Sponsored Products

· Single-seat reservation for all educational sessions

· Entry to the exhibit hall

· Lunch

· Printed learning materials

· Hosted networking opportunities

 

Reserve your seat today

Start Date: May 30, 2013
End Date: June 1, 2013

Start Time:7:00 am
End Time: 1:00 pm

Price: $719.00

Registration Details

Individual Information

Contact Information

Seller Profile

Your responses will help us match you with similar sellers in our breakout sessions.

 

*SCOE is an independent organization not directly affiliated with SellerEngine.

ScanPower has arranged for you to receive this special offer

Stack your ScanPower discount of $175 on top of your $75 early bird discount and save a total of $250 off regular registration. Meet Chris Green and the ScanPower team live and in person at SCOE 2013.

SCOE 2013

Description:

Thursday, May 30 - Saturday, June 1

 

What's Included in Your Registration?

· Private 1-on-1 session with Amazon Seller Support, MWS, or Sponsored Products

· Single-seat reservation for all educational sessions

· Entry to the exhibit hall

· Lunch

· Printed learning materials

· Hosted networking opportunities

 

Reserve your seat today

Start Date: May 30, 2013
End Date: June 1, 2013

Start Time:7:00 am
End Time: 1:00 pm

Price: $719.00

Registration Details

Individual Information

Contact Information

Seller Profile

Your responses will help us match you with similar sellers in our breakout sessions.

*SCOE is an independent organization not directly affiliated with ScanPower.

Amazon Sponsored Products

Promote Your Product Listings with Amazon Sponsored Products to Help Drive Your Success on Amazon

Sponsored Products is an advertising program that helps you promote the products you list on Amazon.com. Target shoppers on Amazon with keyword-targeted ads and help drive more traffic to your listings.

Learn about the benefits of Sponsored Products and how it can help you grow your business on Amazon. The Sponsored Products session will cover the following topics:

  • Using Sponsored Products to increase visibility for your listings
  • Creating your campaigns in Seller Central
  • Optimizing product selection for your campaigns
  • Q&A

Meet Sponsored Products team members live and in person at SCOE 2013.

SCOE 2013

Description:

Thursday, May 30 - Saturday, June 1

 

What's Included in Your Registration?

· Private 1-on-1 session with Amazon Seller Support, MWS, or Sponsored Products

· Single-seat reservation for all educational sessions

· Entry to the exhibit hall

· Lunch

· Printed learning materials

· Hosted networking opportunities

 

Reserve your seat today

Start Date: May 30, 2013
End Date: June 1, 2013

Start Time:7:00 am
End Time: 1:00 pm

Price: $719.00

Registration Details

Individual Information

Contact Information

Seller Profile

Your responses will help us match you with similar sellers in our breakout sessions.

*SCOE is an independent organization not directly affiliated with Amazon.

International Growth Opportunities for Amazon Sellers

Session Leader: Ioan Mitrea

A Brief History of Amazon’s International Success

  • Amazon’s International Success
  • Amazon’s International Expansion
  • Amazon’s Daily Audience
  • Amazon’s Catalog Sizes

What has changed in the past year?

  • New information for marketplace sellers who have expanded internationally

Is International Expansion Right for You?

  • How to decide?

Choosing the Right Marketplace(s)

  • Researching your niche
  • Identifying your competition
  • Understanding business rules and regulations
  • Developing a Shipping Plan

Getting Started

  • Opening a bank account
  • Starting a selling account
    • Advantages and disadvantages of Unified European accounts
  • Adding items to the Amazon catalog
    • Amazon Jumpstart Program
  • Creating a shipping plan
    • FBA/MFN
    • Choosing a carrier
    • Relay shipping, how can it help you?
  • Providing Native Language Customer Service

Understanding Taxes, VAT and other costs and fees

  • Do American sellers have to collect and remit international sales taxes?

Closer looks at all international marketplaces and their specific requirements

  • Are some international markets better than othters?
  • Are specific marketplaces like Amazon vs eBay better for certain types of products?

Ioan Mitrea

Ioan Mitrea

Ioan Mitrea
SellerEngine

Ioan Mitrea started selling books on Amazon on Thanksgiving Day 2001 while living in his father-in-law’s attic with his one-year old daughter. His intuitive knack for technology led him to expanding on Amazon and make selling easier for everyone. As Amazon opened new marketplaces to third party sellers, he reached out to friends in the UK, Germany, Japan and France. Together they were able to open Amazon accounts and reach customers around the world.

Using the lessons he learned from selling books, Ioan founded SellerEngine Software in 2002. His ultimate vision was to create a company for unique people like himself, a place where collaboration, community and diversity are celebrated. Over 10 years later, he’s proud to say that SellerEngine is home to passionate musicians, winemakers and champion table tennis players. Ioan’s ability to connect with his clients raises the bar in setting a prime example of developing solid relationships. His talent for translating innovative ideas to evolving digital spaces makes him a leader in the industry.

Originally from Romania, Ioan studied quantum physics and chaos theory in France before finding his way to Portland, Oregon. He loves to challenge himself to try new things and is passionate about forging connections, creating communities and bringing people together. When he’s not performing super human feats with technology, you can find him dancing, dreaming about permaculture, or working out at the local Crossfit gym.

Good News Sellers: Amazon Third Party Sales Are on the Rise

Good News Sellers: Amazon Third Party Sales Are on the Rise
Source: Morning Star Reports: http://www.morningstar.com/earnings/earnings-call-transcript.aspx?t=AMZN&pindex=3

Good News Sellers: Amazon Third Party Sales Are on the Rise

Good News Sellers: Amazon Third Party Sales Are on the Rise

Sales of third party product units are growing faster than units shipped by Amazon. According to Tom Szkutak, Amazon’s Chief Financial Officer, units sales of products sold by third-party sellers on Amazon grew by over 40% over last year, but units sold by and shipped by Amazon grew only 32%. Nearly 40% of all product units sold on Amazon last year came from third-party sellers. While these numbers are impressive, Amazon has every incentive to boost third-party sales even more.

Five Reasons for Long-Term Growth in Third-Party Sales at Amazon

  1. Profit. Pure Profit. - Third party sales commissions are profitable for Amazon. When sellers supply the inventory and ship the product, Amazon reaps the rewards of profitable sales commission without taking on huge risks with slow-moving inventory that can be costly to locate, warehouse and distribute.
  2. The Widest River in the World. - By enhancing its own catalog with third party listings, Amazon gains a reputation among consumers as the retailer for retailer who carries everything. Increasing the depth and breadth of their total Fulfillment By Amazon (FBA) product units presents an incredible value add for Amazon customers who can avoid paying shipping on products sourced by Amazon and those that come from other sources.
  3. Location. Location. Location. - As the 9th most visited website on Earth, Amazon.com sees lots of traffic. Third-party merchants rise to meet pent up demand from the millions of daily visitors seeking products they can’t find locally.
  4. A Place for Mom and Pop. - The low barrier to entry at Amazon’s Marketplace enables even the tiniest shoestring operation to sell their wares on the most popular shopping site in the world. Small business owners who strike out with their own website may be outbid and outclassed in getting search engine traffic to their websites, but Amazon does most of the hard work for them. Sellers who use FBA can also avail themselves of Amazon’s economy of scale in distribution costs.
  5. The Economy, Stupid. - Even during times of economic stagnation, overall sales at Amazon continue to grow because, at Amazon, price is king. Why should consumers undertake extensive price comparisons checking several websites for the same product when Amazon does the price comparison work for them? Despite complaints from some sellers that Amazon self-sources its best selling Marketplace products, third-party merchants with the lowest offer can sell hundreds of units per day on highly coveted items. This opportunity helps small entrepreneurs make substantial income via retail arbitrage.

As the Amazon ecosystem continues to grow with offerings like Amazon Web Service and Prime Video content, there may be certain areas that Marketplace sellers can’t break into. Also, the third-party marketplace is more competitive than ever, but this is a good thing. Variety and competition attract consumers, which increase sales potential. The likelihood that Marketplace sellers will expand rapidly over the next few several years remains strong.

If you’ve been selling on Amazon for more than a year, share your perspective on third-party sales growth. Do you see Szkutak’s numbers represented by increased dollars in your pocket?