When we ask “What is the most difficult aspect of online selling?”, the number one answer we get is sourcing. Everyone is always looking for new, trend-forward, interesting, high-margin stuff to sell. For the first time, SCOE has a solution for you! This year’s SCOE Seattle will coincide with the Seattle Gift Show, being held... Read More
Source: Morning Star Reports: http://www.morningstar.com/earnings/earnings-call-transcript.aspx?t=AMZN&pindex=3 Sales of third party product units are growing faster than units shipped by Amazon. According to Tom Szkutak, Amazon’s Chief Financial Officer, units sales of products sold by third-party sellers on Amazon grew by over 40% in 2012, but units sold by and shipped by Amazon grew only 32%. Nearly 40%... Read More
Amazon Sales Rank is a lot of things. It can help to show you an item’s popularity and the rate at which it sells. And believe it or not, it can even provide you guidelines for pricing your items. Segment Your Inventory The first step to implementing this strategy is to segment your inventory by... Read More
Setting prices when you’re competing with other sellers can seem simple. You can lower your price to be more competitive, raise it to preserve your profit margin or leave it alone at your preferred selling price. But what about when you don’t have any competition? What do you do when… Selling your own branded or... Read More
Jean-Charles Compagnon, KiOui founder and past SCOE volunteer, produces a very useful product called KiOui Phoenix that allows eBay sellers to maintain the product history on out of stock products. The product inventory is set to zero so that no one can order the item, but it stays active. We all know how important selling... Read More
Winning the buy box can be tricky. Nobody, other than Amazon themselves, knows exactly what it takes to win the buy box. But over the years, we’ve done research into how the buy box works. And we’ve developed a strategy that has helped many sellers win the buy box and maximize their profits at the... Read More
Many sellers have had the experience of listing inventory, just to be notified by Amazon that those items are restricted, and must be removed. Bob Willey of Seller Coaching has provided this completely unofficial (and possibly incomplete) list of Restricted Companies to avoid. It’s a great starting point for avoiding unsellable products. Bob also keeps... Read More
22
Apr
Raising Prices at Night
A big fear of many sellers is that as competition increases, prices will race towards the bottom. And there is some truth to this fear. But you can fight the trend of lower prices, by periodically raising your prices. Now, you don’t want to raise prices at a time when you’ll be at risk for losing... Read More
With so many people selling on Amazon these days, it’s easy to feel as though if you aren’t already selling with them, you’ve missed the boat. This simply isn’t so. There are currently over 2 million people selling on Amazon’s FBA program. The number of sellers has drastically increased over the past few years…but so... Read More
Greetings Online Sellers! Over the years, SCOE has grown so much, and you’ve helped us make that happen. Last year, we had our first event on the East Coast (Philadelphia), and because of the great response, we’re planning to have events there in the future too. The SCOE website is growing and changing too. Our... Read More